Every video was a manual, scene-by-scene grind.
Sri Mandir produces a steady stream of devotional content for Meta — talking-head recitations, explainers and short-form clips. But making each video was slow, hands-on work. An editor wrote a prompt for every scene by hand, generated one scene at a time, and manually fixed whatever came back wrong.
The in-house workflow was fragile, and it kept breaking. Worse, there was no clean way to regenerate a single scene and re-merge it into the finished cut — one small fix meant rebuilding the whole video. Start to finish, a single video took an editor 2–3 hours. On a good day, that was 1–2 videos per person.
Script in. Finished videos in Slack.
We took the whole production off their team. Their job shrank to the two steps that actually need their judgment — the brief at the start and the final call at the end. Everything in between is ours.
More output, at a fraction of the cost.
The change was a step-change, not an increment. Per-editor output went from 1–2 videos a day to 7–8. Across the team, Sri Mandir now ships close to 100 videos a day — much of it produced overnight and waiting when the team arrives.
Cost fell just as hard: a 30-second video now runs under $2. That economics is what makes scaling on Meta viable — the team can flood the channel with on-brand devotional content instead of rationing it.